Rendez Vous
18-07-2025 | Juicy BAE | Dir. by Ester G. Mera
In the 032c archive, we highlight the best pieces from over 20 years of printmaking. This print feature with Ferrari CEO Benedetto Vigna written by Ulf Poschardt was originally published in 032c Issue #46.
Rendez Vous
18-07-2025 | Juicy BAE | Dir. by Ester G. Mera
In the 032c archive, we highlight the best pieces from over 20 years of printmaking. This print feature with Ferrari CEO Benedetto Vigna written by Ulf Poschardt was originally published in 032c Issue #46.
From micromachining atoms to automotives: BENEDETTO VIGNA was one of Europe's leading physicists and a pionner in the field of micro-electromechanical systems before assuming the reins of the Cavallino Rampante as Ferrari's CEO.
Near Modena, the landscape of Maranello is rather barren, rural, and modest. The closer you get to the Ferrari factory, the more people you see at bus stops and on the sidewalks who wear red workshop suits whith Cavallino on the chest and the Italian Flag on the left sleeve. Everyone in this region is proud to work for Ferrari
It’s a bit like a religion. The austerity and functionality contrast with Italian elegance as soon as you enter the premises through the historic gate that has stood in place stood in place since Enzo Ferrari foundedthe company in 1948: the blackest if loafers, the tightest of shirts, the best-fitting suits, the brightest of smiles, and John Elkann (chairperson of Stellantis) strolling between factory halls on the phone.
The new building is bright, clear, and transparent. The lastest Ferrari models are line up on the second floor, and CEO Benedetto Vigna gives me a rare interview on a bar stool. He makes an ascetic and wiru impression, with nickel glasses like an intellectual, which he also proves to be
Near Modena, the landscape of Maranello is rather barren, rural, and modest. The closer you get to the Ferrari factory, the more people you see at bus stops and on the sidewalks who wear red workshop suits whith Cavallino on the chest and the Italian Flag on the left sleeve. Everyone in this region is proud to work for Ferrari
It’s a bit like a religion. The austerity and functionality contrast with Italian elegance as soon as you enter the premises through the historic gate that has stood in place stood in place since Enzo Ferrari foundedthe company in 1948: the blackest if loafers, the tightest of shirts, the best-fitting suits, the brightest of smiles, and John Elkann (chairperson of Stellantis) strolling between factory halls on the phone.
The new building is bright, clear, and transparent. The lastest Ferrari models are line up on the second floor, and CEO Benedetto Vigna gives me a rare interview on a bar stool. He makes an ascetic and wiru impression, with nickel glasses like an intellectual, which he also proves to be
